One identity, 1,500 showrooms: designing for a global brand

Rolling out a consistent retail identity at global scale is as much a management problem as a design one. HDG’s “Global Dealership Space Identity” work for Hyundai pairs brand planning with in-house construction so the same standard lands in every market.

The discipline that makes this possible — distinguished Korean project management and millimetre-level error control — is the same discipline HDG brings to corporate offices and luxury residences.